Larry R. Price, PhD

Physicist in a past life. ML leader in this one.

About
Larry R. Price

I build and lead data science organizations at internet scale, where models make decisions in milliseconds, billions of times a day. My work has spanned adtech, consumer banking, and programmatic advertising. I'm currently Head of Data Science at Koddi, building the ML systems that power commerce and retail media networks.

I spent the first part of my career as an astrophysicist, studying black holes, including at Caltech. In 2017, work I contributed to at LIGO received the Nobel Prize for the first direct detection of gravitational waves. I left academia in 2015, having co-authored more than 100 scientific papers.

Based in NYC.

Career
Koddi
2024 – present
Head of Data Science
Leading the ML organization across real-time bidding, relevancy, personalization, and the infrastructure that serves it at scale.
Capital One
2022 – 2024
Head of Marketing Data Science
Reset the DS/AI vision for consumer bank marketing. Built an Experimentation Center of Excellence and media mix models that transformed how the bank measured marketing impact.
OpenX
2015 – 2022
Chief Data Scientist (2020–2022)
Lead Data Scientist (2018–2020)
Senior Data Scientist (2015–2018)
Scaled a globally distributed team and a $14M+ model portfolio at the core of a high-volume programmatic ad exchange.
Caltech
2010 – 2015
Senior Postdoctoral Scholar
Contributed to the first direct detection of gravitational waves, a discovery awarded the 2017 Nobel Prize in Physics. Co-authored 100+ scientific papers.
University of Wisconsin-Milwaukee
2007 – 2010
Postdoctoral Scholar
Developed numerical simulations, statistical methods, and real-time tools used in the search for gravitational waves.
University of Florida
2007
PhD, Physics
Reed College
2001
BA, Physics
Recognition
Breakthrough Prize in Fundamental Physics, 2016
LIGO Scientific Collaboration
Gruber Cosmology Prize, 2016
LIGO Scientific Collaboration
Contact
LinkedIn · Google Scholar